California Indigenous Habitat PSA Poster Series

 

The first poster of the series will be in collaboration with the Palumbi Lab, Hopkins Marine Station, Stanford University The chosen theme of the first poster will be focussing on the central coast marine habitat. The poster will be available to schools, organizations and the public starting this September 2025. 

 

Project Description Overview: This print PSA poster series, themed "California Indigenous Habitat," will spotlight four California endangered species of significance to the Chumash people. Each poster will combine original Chumash artwork, traditional stories, and scientific data, creating a unique fusion of cultural and environmental education. Collectible and visually engaging, the series will drive awareness and support for Indigenous environmental stewardship. Proceeds will benefit California Habitat for Indigenous Arts (CHIA) cultural outreach programs and/or the Chumash Heritage National Marine Sanctuary.

 

Design Elements: Each poster will feature an original illustration/panting from the selected Chumash artist Robert Duran . The central visual will depict an endangered species in their natural habitat with Duran’s Chumash artistic influence, emphasizing cultural representation and aesthetic appeal into a visual narrative. The title for each poster will include a Chumash name translation for each animal and its habitat.

 

Chumash Traditional Narratives: Featured stories, such as "When Animals Were People," will share Indigenous perspectives on each species, fostering a deeper cultural connection. Environmental and Scientific Data: Each poster will include concise scientific information on the species, highlighting habitat, ecological role, and climate-related threats.

 

Objectives: Cultural and Ecological Awareness: Educate viewers on Indigenous knowledge systems and the unique ecological role of each species in California’s habitat.

 

Climate Action and Conservation Solutions: Raise awareness about species endangerment due to climate change, with actionable steps for preservation and habitat protection.

 

Marketing Strategy: Collectible Appeal: Market the series as limited-edition collectibles for art collectors, educators, and conservation advocates.

 

Outreach and Partnerships: Utilize social media, partner with cultural and environmental organizations, and engage with Indigenous advocacy networks to amplify reach and impact.

 

Impact: The series will serve as both an educational tool and cultural artifact, promoting Indigenous stewardship values while providing tangible support for CHIA’s mission and the Chumash Heritage National Marine Sanctuary.